How did we come up with this idea? We are not really geniuses, we were often in the situation where a friend or relative had a baby and we wanted to give a keepsake that met some criteria: Beautiful Usable Personalized Whenever a baby was born we were running to the store to buy an outfit only to realize the parents were getting 30 other outfits that were almost exactly the same. We saw some blankets that looked nice, so we bought a few and had a neighbor embroider them. Then we mailed them out. They were so well received that the proud parents kept asking us where we got them. We made the investment in equipment software, etc., and started our business. Word of mouth has been our biggest source of new clients. There are others who offer similar products so to differentiate us from the pack we made sure that a personalized hand written note was enclosed and we made sure that the envelope was handwritten with the customers name and return address. The packages do not arrive with a bunch of advertising material. It looks like you did it yourself. This is just a great touch, and we are very proud of it. We have been doing this for a number of years, and just getting better and better at it. We look forward to you as a long term customer.